It’s me, hi.
Over the past 10 years, I grew from a designer to an art director, from crafting visuals to leading creative process. Being able to witness the fruition of the concepts has been gratifying, and I’m eager for more new experiences. Here’s what I can do: conceptualisation, art direction, brand design, graphic design, some illustration, motion, web design and many more. Always learning and open to new opportunities.
Happy to chat anytime!
Experience
October 2021 - Now
Senior Art Director | Indicia Worldwide
August 2020 - September 2021
Senior Art Director | w/e + partners
(formerly Water’s Edge)
September 2012- July 2020
Designer to Art Director | Water’s Edge Pte Ltd
August 2011 - August 2012
Freelance Designer | Various agencies
Awards
The Loyalty & Engagement Awards 2022
AIA Vitality - Live with Vitality
• Best Loyalty Programme (Launch/Re-launch) — Bronze
The Loyalty & Engagement Awards 2021
Hoi Hup Realty – Parc Central Residences
• Best Engagement Strategy (B2C) — Gold
• Best Use of Integrated Media — Bronze
Markies Awards 2021
MSIG – MSIG For Biodiversity
• Most Creative Comms / Public Relations — Bronze
The Loyalty & Engagement Awards 2020
AIA – Leave Nothing To Chance
• Best Use of Integrated Media — Bronze
Marketing Excellence Awards 2019
AIA – What Protects You Protects Them Too
• Excellence in Consumer Insights / Mkt Research — Silver
The Loyalty & Engagement Awards 2017
POSB – Where’s Smiley
• Best Use of Relationship Marketing (B2C) — Gold
• Best Use of Gamification — Silver
Marketing Excellence Awards 2017
POSB – Where’s Smiley
• Excellence in Viral Marketing — Silver
• Excellence in Social Media Marketing — Finalist