Live The Central Park Life
Scope
Branding, Art Direction, 360°
Client
Hoi Hup Realty
The Insight
Urban dwellers crave the calm and rejuvenation of nature—but don’t want to sacrifice the convenience of city living. A home that offers both is not just desirable, it's aspirational.
The Idea
Inspired by the harmony of New York’s Central Park, we positioned the development as a lush sanctuary in the heart of Singapore—where nature and city living exist in perfect balance.
Future homeowners are invited to discover a verdant oasis just minutes from urban convenience. From branding and social media to print, every element was carefully crafted to reflect the development’s unique blend of natural beauty, modern living, and timeless elegance.
Branding
The logo portrays the property as a home harmoniously nestled within nature, with branches extending to the various activities and attractions near Parc Central Residences. The logotype is meticulously designed with a touch of art deco sophistication. Paired with a sans serif font, the overall logo exudes a refined and contemporary vibe.
Social
Spanning over 4 months, each social post was curated to highlight different features, for example, using cinemagraph to showcase their luxurious lake pool, 360° photo to show the expanse of their fitness zone or a Broadway-inspired post that ties in with their sales gallery.
The Loyalty & Engagement Awards 2021
Best Engagement Strategy (B2C) — Gold
Best Use of Integrated Media — Bronze