The Clan Hotel
Scope
Brand Identity
Client
Far East Development
Source: The Clan Hotel Facebook
The Insight
In a district saturated with luxury and boutique hotels, location alone no longer differentiates. The discerning traveller seeks more than a bed—they crave meaning, connection, and a sense of place. So, how does The Clan Hotel rise above the noise?
The Idea
A modern homecoming inspired by heritage.
Built where early Chinese immigrants once found belonging through clan associations, the hotel invites today’s global travellers to return—not just to a destination, but to a sense of belonging. Through immersive rituals, curated design, and a deeply local narrative, The Clan offers not just a stay, but a warmest homecoming to a foreign land.
Hotel entrance
Chinese clan
associations (会馆)
Enter The Clan.
Welcome to the Inner Circle.
Logo exploration
Drawing inspiration from the hotel's entrance, the logo is a modern interpretation of the Chinese character “入,” meaning "to enter." It also echoes the silhouette of a traditional clan house roof—symbolising shelter, comfort, and the sense of belonging The Clan Hotel offers to every guest.
A modern sans-serif typeface was carefully crafted to complement the logomark, striking a balance between elegance and clarity. The colour palette—black, white, and copper—was selected to evoke a sense of understated luxury while mirroring the hotel's architectural façade and interior design.
Source: The Clan Hotel Facebook
