Dunkin’ Wherever You Want

The Insight
As Dunkin’ enters the competitive packaged coffee category and going up against heavyweights like Starbucks and Nespresso, it faces a critical challenge: how can a newcomer stand out in a space dominated by established giants?

The Idea
To claim its space on the shelf, Dunkin’ needed more than just product—it needed presence. We developed a bold, modular design system with Dunkin’s iconic orange and a visual mnemonic inspired by the logo.

This flexible system ensured standout shelf impact, brand consistency, and adaptability across retail touchpoints. Paired with tailored messaging and a clear visual playbook, we gave Dunkin’ a strong, recognisable voice in the world of packaged coffee.