Dunkin’ Wherever You Want

The Brief
Dunkin’ approached us to develop a cohesive visual framework that would bring consistency across their international CPG (Consumer Packaged Goods) line—one that could stand out in a competitive retail coffee aisle while staying true to the brand.

The Idea
We crafted a bold, modular design system anchored by Dunkin’s signature orange and a distinctive visual mnemonic inspired by their logo.

This system allowed for flexible application across multiple touchpoints—ensuring brand visibility, shelf impact, and global consistency. Together with curated messaging at different touchpoints, we created a playbook that defines how the Dunkin’ coffee brand looks, feels and sound.