Kick Start Better Health Your Way
Scope
Art Direction, Social Media, Video, Web, Strategy
Client
Cuisinart
The Insight
For today’s wellness-minded consumers, eating well isn’t just about nutrition—it’s about feeling good, staying energized, and doing it their own way. They want tools that fit seamlessly into their lifestyle and help them take control of their health.
The Idea
We introduced the Cuisinart Kick Start Personal Juicer & Blender as a tool that empowers our consumers to take charge of their health by creating their own signature juices and smoothies. This campaign is a celebration of each and every individual who want to better their health in a way that is true to themselves.
Peel it, pour it, slice it, dice it, juice it, blend it! The video was driven by an exciting soundtrack that was composed using sound effects from the kitchen weaved into a pumping background track, topped off with a catchy chant that brings the product to life.
To build momentum, we rolled out a full suite of social content: bite-sized video cutdowns, animated posts, recipe inspiration, audience-specific profiles, product demos, an interactive landing page, and even a fun quiz to keep our audience engaged and entertained.
