Cook What You Love, Love What You Cook
Scope
Art Direction, Social Media, Strategy
Client
Cuisinart
The Insight
Home cooking is making a strong comeback in Australia, but most traditional appliances aren’t keeping up. Cooks today want more than function—they want flexibility, inspiration, and the freedom to create without limits.
The Idea
Position the multi-functional oven as the secret weapon for modern home cooks. By combining steam, air fry, and convection in one sleek appliance, it empowers home cooks to experiment, explore, and fall in love with cooking all over again.
The campaign brings this to life with a product video that celebrates flavour, texture, and the joyful chaos of cooking at home.
Social
To maximise the video’s impact, we structured the social content around three core pillars: innovation, food creation, and best value. Each pillar was crafted with tailored messaging designed to engage our target audience—showcasing the oven’s unique features, celebrating the joy of cooking, and underscoring its exceptional cost-efficiency.
