Swirl Up Your World
Scope
Art Direction, Animation, Social Media, Strategy
Client
Cuisinart
The Insight
Millennial parents value shared experiences with their children, and ice cream often plays a key role in creating joyful childhood memories. How can the brand turn ice cream into a meaningful bonding moment—ensuring it stays relevant in the lives of modern families?
The Approach
Encourage them to indulge in their shared love for ice cream by creating and enjoying it together at home. We focus on the shared moment between the parent and the child as they experience the joy of making soft serve ice cream right from their kitchens, literally swirling up their world.
Video
We brought the visuals to life using static images enhanced with 3D swirls and quirky animation, creating a fun and almost magical atmosphere that appeals to families. The campaign also taps into the childhood memories of many Australian millennial parents, evoking nostalgia with a pinstripe background and a color palette reminiscent of classic ice cream vans.
Did we swirl up their world? We did indeed.
A monthly total of 10,468 'buy online' clicks
Over 11 million impressions in 5 weeks
More than 1.1 million campaign video views
300 online purchases on average per day
*Based on the campaign period between 15 November and 21 December 2022.