Swirl Up Your World

Scope
Art Direction, Animation, Social Media, Strategy

Client
Cuisinart

The Insight
Millennial parents deeply value shared experiences with their children, and ice cream often serves as a key role for joyful childhood memories. How can the brand transform ice cream into a meaningful bonding ritual that remains relevant to today’s modern families?

The Idea
Invite families to celebrate their love of ice cream by creating and enjoying it together at home.

The campaign centers on the shared moments between parent and child as they experience the joy of making soft serve ice cream right from their kitchens, literally swirling up their world.

Video

We brought the visuals to life using static images enhanced with 3D swirls and quirky animation, creating a fun and almost magical atmosphere that appeals to families. The campaign also taps into the childhood memories of many Australian millennial parents, evoking nostalgia with a pinstripe background and a color palette reminiscent of classic ice cream vans.